The Somewhere SOUTH story...

We might not be the BIGGEST marketing company in town... but believe we are definitely the most passionate. It is really is quite simple - we just LOVE what we do and think we may just have the easiest job around! We get to spend LOTS of time travelling around this awesome country, telling mostly friendly people, about the beautiful destinations, amazing safaris lodges and fabulous accommodation establishments, not forgetting the many totally unique and exciting experiences that are all to be found throughout this remarkable place we call Southern Africa.

Meet Our Team

Samantha Chatham

Samantha Chatham

Somewhere SOUTH - Owner & Founder

At the helm of this small, yet progressive company, Sam as she is known, is originally from the UK. Having arrived for an extensive holiday in the beautiful Mother city back in December 1994, shortly after Nelson Mandela had become South Africa's new president...there was a distinct wave of possibility and opportunity throughout the whole country. She was very quickly hooked, on what can only be described as a melting pot of diverse cultures, all full of hope for their new future. With Tourism about to boom, Sam was in the right place at the right time and was able to put her many years of working in hospitality to good use. Initially she continued with her hotel management career, until 2009 when she decided to take the plunge and combine her three decades of knowledge and experience, her love of people with an unquestionable passion for Southern Africa... Somewhere SOUTH - Hospitality Solutions was born.

"Do a little bit of good where you are, it's those little bits put together that overwhelm the world" -
Desmond Tutu

Luckmore Fadzi

Luckmore Fadzi

Somewhere SOUTH - Executive Assistant

Originally from Zimbabwe Luckmore has been in Cape Town for almost a decade now. He completed his entire high school in Cape Town where he graduated top of his class with multiple distinctions, most notably in Tourism. His passion for hospitality along with an eagerness to learn and develop within this exciting industry led him to Somewhere SOUTH. Being a small company, he gets to be involved in most aspects of this busy operation..From assisting Sam with administration to taking control of the IT and social media side of things, Luckmore loves to learn new skills and recently taught himself to design this very website from the beginning. He has also taken charge of Somewhere SOUTH's social responsibility project - Purple Kennel, which saw over 500 kennels distributed to our less fortunate 4 legged friends in the townships.

"Don't think what is the cheapest way to do it, or what is the fastest way to do it...think what is the the most amazing way to do it" - Richard Branson

Our Canine Collegues


Head of Security


General People's Body


Office Manager